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Pepsi publishes Lionel Messi ‘can trick’ video

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Pepsi publishes Lionel Messi ‘can trick’ video

October 11
10:31 2013

A new Pepsi clip published to the brand’s official YouTube channel shows football superstar Lionel Messi performing a neat trick with a can of Pepsi.

Others join in, with varying degrees of success. You can also see a bunch of Pepsi videos, old and new, in our YouTube channel dedicated to Pepsi Clips.

The Trick is the latest instalment and interpretation of Pepsi’s Capture the Excitement of Now global brand spirit and Live for Now campaign, which inspires fans around the world to embrace the moment with their passion for the game of football.

Shot over two days on location in Barcelona by 180 LA, the spot was directed by Laurent Chanez.

“Next year will be an incredible year for football and for football fans everywhere, and what better way to lead into it than to see if we can start building the fun, excitement and a little spirit of competition, all instigated by the iconic can of Pepsi,” said Kristin Patrick, senior VP, global chief marketing officer, Pepsi.A new Pepsi clip published to the brand’s official YouTube channel shows football superstar Lionel Messi performing a neat trick with a can of Pepsi.

Others join in, with varying degrees of success. You can also see a bunch of Pepsi videos, old and new, in our YouTube channel dedicated to Pepsi Clips.

The Trick is the latest instalment and interpretation of Pepsi’s Capture the Excitement of Now global brand spirit and Live for Now campaign, which inspires fans around the world to embrace the moment with their passion for the game of football.

Shot over two days on location in Barcelona by 180 LA, the spot was directed by Laurent Chanez.

“Next year will be an incredible year for football and for football fans everywhere, and what better way to lead into it than to see if we can start building the fun, excitement and a little spirit of competition, all instigated by the iconic can of Pepsi,” said Kristin Patrick, senior VP, global chief marketing officer, Pepsi.


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