PepsiCo Expands in Brazil
November 04
15:30
2011
Reflecting its strategy of expanding in emerging markets, PepsiCo is reported to have acquired Mabel, one of Brazil’s leading biscuit manufacturers, in a deal worth between 800 million and 900 million reals ($460-517 million). PepsiCo is believed to have outbid international food group Bunge and Mexican bread maker Grupo Bimbo to secure Mabel.
Mabel operates five plants acrossBraziland produces 1.5 million packs of biscuits a day. The Brazilian biscuit and cracker market was worth about 6.6 billion reals in 2010.
