Plenish drinks get plush new bottle design
RPC Promens Consumer Llantrisant has provided a new custom-moulded 330ml bottle for London-based Plenish that will pack three flavours of their Water+ range.
The clear bottle creates an enhanced on-shelf impression, with a svelte and imposing aura, according to RPC. They also indicate that the bottle’s understated curves merge into a large area, which is ideal for eye-catching labels.
The new bottle will be used for Plenish’s cucumber, pineapple ginger and blueberry pear ranges.
Plenish operations and supply chain manager Amanda Grace says: “We designed this bottle shape to fit in with our existing range of cold press juices that come in 250ml and 500ml, and we’re really happy that RPC could turn it into a reality.
“They were even able to work with their tooling partner to reduce our lead-time and provide the bottles ready for our nationwide launch. We wouldn’t hesitate to work with them again in the future.”
RPC Promens provides packaging solutions for markets including food and drink, cosmetics and pharmaceuticals.
