Pork Farms launches Mini Melton Mowbray Pork Pies for Food-to-Go
The UK’s no.1 pork pie brand, Pork Farms, is launching Mini Melton Mowbray Pork Pies to add more variety and branded options in Food-to-Go. The launch comes as 71% of pork pie consumers say they prefer a Melton Mowbray over a non-Melton version due higher quality perception and a more traditional and trusted recipe {1}.
Building on the success of its Medium Size Melton Mowbray Pie, Pork Farms is introducing a new, convenient two-pack format of Mini Melton Mowbray Pork Pies.This latest launch meets consumer demand for greater variety, portion flexibility and on-the-go convenience, making it easier than ever to enjoy the traditional taste of Melton Mowbray in a smaller, snackable size.
Pork Farms 2pk Mini Melton Mowbray Pork Pies (£1.30 RRP, 110g) are now available across C&I, including Morrison’s Daily, Spar and Blackmore.
The Mini Melton Mowbray Pork Pies have been designed to provide a branded, premium option for meal deals, while also strengthening Pork Farms’ presence across snacking occasions.
Pork Farms is permitted to produce Melton Mowbray pork pies under its Protected Geographic Indication (PGI) status and crafts its pies in the designated region using time-honoured techniques.
Each pie is made with uncured, coarsely chopped pork for a rich texture and is combined with hand-formed pastry that is baked free-standing without a mould, with the signature bow shape filled with jelly for added flavour and freshness.
The launch comes as Pork Farms has reported strong value growth of +10% and volume growth of +3%, outperforming the total pork pie category {2} which is growing by 0.6% in value and 0.4% in volume {3}.
Jason Manley, Brand Director at The Compleat Food Group, home of Wall’s, said: “As the UK’s leading pork pie brand, valued at £17.1 million and driving strong category growth, we recognised a growing preference for Melton Mowbray pork pies. This presented an opportunity to introduce a smaller version of our popular medium-sized pies, offering shoppers a convenient, high-quality choice which is perfect for those on the go.”
Formed in 2021, The Compleat Food Group employs more than 5,500 people across 16 sites and had an annual turnover in excess of £1 billion.
Sources
{1} Vypr October 2024
{2} Kantar 52 weeks to 16th March
{3} Kantar 52 weeks to 23rd March 2025
