FDBusiness.com

Premier Foods has decided not to proceed with the potential disposal of its Ambrosia brand. A number of parties expressed interest in the business, and since the New Year Premier Foods has been engaged in detailed discussions with a small group of potential buyers. However, the Premier borad has concluded that in the present business climate the process will not result in a satisfactory financial outcome. As a result, these discussions have now concluded.

The proposed sale of the Ambrosia brand was in line with Premier Foods’ move to focus resources on areas of the business which have the best potential for growth through accelerated investment in consumer marketing and high return capital projects.