Prepared meals increasingly unpopular in Sweden
June 01
10:21
2013
Prepared meals are predicted to become unpopular in Sweden over the next five years, due to a growing unhealthy reputation of the sector, according to recent research by Canadean.
Despite the unpopularity, ready meals are dominating the sector with 67.9% value and 74.5% volume shares last year.
Pizza shows the most growth in volume in the sector, and meal kits are the least sought-after category. However, in terms of value and volume shares, they are not that far behind pizza.
Furthermore, Canadean also reported that the majority of the channels in the sector “have fared well” over the past few years.
