FDBusiness.com

Prewett’s Extends Gluten-free Biscuit Range

 Breaking News
  • Diageo to Acquire British Distillery Spread the loveDiageo announces it has reached agreement to acquire Herefordshire-based Chase Distillery, the owner of Chase GB Gin and the award-winning Chase Original Potato Vodka. Founded in 2008 by...
  • Tate & Lyle to Expand Tapioca Production Spread the loveTate & Lyle, a leading global provider of food and beverage ingredients and solutions, is to acquire an 85% shareholding in Chaodee Modified Starch Co, a well-established tapioca...
  • Coca-Cola European Partners to acquire Coca-Cola Amatil Spread the loveCoca-Cola European Partners, the world’s largest Coke bottler based on revenue, has agreed to acquire Coca-Cola Amatil, one of the largest bottlers and distributors of ready-to-drink beverages and...
  • Treatt Partners With Siemens to Power Digitalisation at New Global Headquarters Spread the loveTreatt, an ingredients manufacturer and solutions provider to the global flavour, fragrance and consumer goods markets, has partnered with Siemens Digital Industries (DI) to build a world class...
  • Diageo Introduces ‘Guinness 0.0’ Spread the loveDiageo has launched Guinness 0.0, a new non-alcoholic beer from the brewers at St James’s Gate in Dublin that boasts the same beautifully smooth taste, perfectly balanced flavour...

Prewett’s Extends Gluten-free Biscuit Range

Prewett’s Extends Gluten-free Biscuit Range
March 04
16:08 2016
Spread the love

Prewett’s, the UK’s leading gluten-free biscuit brand, has further extended its range to include Milk Free biscuits, ‘indulgent’ All Butter cookies and individually wrapped chocolate coated biscuit bars. The brand, owned by Northumbrian Fine Foods (NFF), is expecting to double both its distribution points and its retail sales value with the launch.

“These attractively packaged biscuits have been well received by the market,” says NFF’s business director David Wood. “We are confident they will appeal to a broad spectrum of consumers and much of the new range features ‘indulgent’ type ingredients such as Belgian chocolate. We have already gained a significant number of listings with multiple retailers and have secured an extension to our contract with distributor RH Amar to supply the new products to the impulse and convenience markets.”

The new offerings, which comprise four varieties of All Butter cookies with finest top-end ingredients, four varieties of Milk Free everyday favourite biscuits and a Chocolate Coated Biscuit bar will allow retailers to broaden their ‘Free From’ consumer base, says David Wood.

The milk and gluten free range of biscuits which contains everyday favourites such as Choc Chip and Digestive is targeting the 40% of ‘Free From’ category consumers whom require Milk/Dairy Free products.  These are often purchased by mothers for their children.

The All Butter cookies will appeal to those wanting an indulgent snack. The All Butter cookie range is promoted under the ‘Prewett’s Gorgeously Gluten Free’ strapline.

The gluten free chocolate biscuit bar aptly named ‘Chocoful’ is reminiscent to mainstream products such as the iconic Rocky Bar, and according to Wood, will for the first time deliver a tasty and satisfying new option for gluten free consumers seeking a lunch box or handbag snack.


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements