Print debate to be highlight at Packaging Innovations
Show organiser easyFairs has announced that it will be bringing two new initiatives to this year’s Packaging Innovations show
This year’s show will see the launch of ‘The BIG Print Debate’, where industry experts, including Karen Graley, packaging and reprographics manager at Waitrose and John Charnock, director at Print Research International, discuss the topic ‘What can be digital will be digital’ at 13:30pm on Thursday 28 February.
The show will feature 50 content-rich learnShops, including major brands and leading speakers from Sunny Delight, Landa, Warburtons and Arla Foods.
Another new feature will include Packaging Innovations hosting a live edition of twitter forum #PACKCHAT at 1pm on Wednesday 27 February in the Social Media Lounge. Show attendees will debate with the ‘twittersphere’ regarding a critical packaging issue.
Expert professionals, from The Packaging Society, will provide one-to-one advice on any area of a firm’s products lifecycle at the Packaging Consultancy Clinic. There will also be the return of the Lions’ Lair, where a number of the show’s exhibitors pitch their latest innovations to a panel of experts, in a bid for their development to be crowned best of show.
The Big Packaging Debate, inspired by BBC’s Question Time, will see a panel of packaging professionals debate the topic: ‘Consumers don’t buy sustainable packaging’. The debate will take place on the International Brand Summit at 15:30pm, 27 February.
The Packaging Innovations show takes place at the Birmingham’s NEC on 27 and 28 February.
