Resilient Strategic Focus Leads to Strong 2014 Results For Arla Foods

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Resilient Strategic Focus Leads to Strong 2014 Results For Arla Foods

Resilient Strategic Focus Leads to Strong 2014 Results For Arla Foods
February 19
08:54 2015
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2014 was a complex year for international dairy group Arla Foods. The farmer-owned company achieved one of its best results ever in a market impacted by volatility and international politics. A strong first half of the year produced record-high earnings, but the global market shifted in the second half, reducing the farmer milk price significantly.

Seldom has a business year been split in two so opposing halves. 2014 was a year that first saw strong economic tail winds in the global market that carried Arla into the summer with record-high milk prices for its cooperative farmers in Sweden, Denmark, Germany, the UK, Belgium, Luxembourg and the Netherlands.

Then things changed. The tail winds became head winds as global supplies rapidly outstripped demand, Chinese consumption ebbed off, and inventories were full. Finally, when Russia imposed a ban on dairy products from the EU, the headwinds grew in strength.

Highest Ever Performance Price

Summing up both halves, Arla came out of 2014 with an overall performance stronger than ever. The performance price, which indicates the value Arla has generated from each kilo of milk supplied by the owners, was 41.7 eurocent pr. kilo with a total volume of owner milk of 11.7 billion kilos in 2014 (compared to 41.0 eurocent pr. kilo with a total volume of owner milk of 9.5 billion kilos in 2013).

Arla’s profit in 2014 reached Eur0.3 billion, which corresponds to the set target of 3% of the total revenue.

Peder Tuborgh, chief executive of Arla Foods.

Peder Tuborgh, chief executive of Arla Foods.

“In a rollercoaster year for the global dairy industry, Arla’s strong brands and focus on efficiency and cost control enabled us to make the most of the upturn and to be competitive through the downturn. The record-high performance price of 41.7 eurocent in 2014 confirms this, however it does not fully reflect the fact that the year ended with much lower milk prices than it began. Market conditions and the Russian embargo are making the financial situation difficult for our owners, but we have worked hard to minimise the effects by sticking to our strategy of creating growth outside Europe and strengthening our business across our European core markets,” says Peder Tuborgh, chief executive of Arla Foods.

More Milk into Brands

Arla posted its highest-ever revenue of Eur10.6 billion, with much of it attributable to organic growth of 6.7%. Given the market situation, the strategic global brands – Arla®, Lurpak® and Castello® – produced satisfactory results in 2014 with a total volume growth of 2.1%.
ArlaFoodsMilkCows“We are seeing growth for Arla’s strategic brands and our overall market shares in an otherwise stagnating or declining European dairy market. Throughout 2014 we have worked hard to move more milk into value-added brands, by enhancing our portfolio to our customers through further investment in innovation. Our grip on costs has never been more firm. Our owners gave us more milk in 2014, and we managed to absorb the extra volumes without increasing the share of sales to the less profitable commodity category, and we are ready to shift up to 500 million kilo of additional owners’ milk into value-added products in 2015,” says Frederik Lotz, chief finance offier of Arla Foods.

ArlaFoodsEgyptEntering New Markets

While Arla continues to move more milk into branded products, the company is also working hard to move those branded products into new markets. Arla’s international operations and ingredients business had yet another strong year with growing opportunities.

“We saw 14 per cent growth in our international business despite the Russian embargo. There has been steady growth in China, and we have created growth of 20 per cent in the Middle East and Africa. In 2014 we have begun to enter new markets in Asia and Africa, and in 2015 we will continue to move into new markets where safe and high-quality dairy products are in growing demand,” says Frederik Lotz.

Although Denmark continues to be the country that supplies the most milk to Arla, the UK remains Arla’s biggest market by revenue followed by Sweden and Germany.

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