Something went wrong with the connection!

FDBusiness.com

Rising UK Sales of Pies and Pasties

 Breaking News
  • ALDI announces €73 million Dublin expansion Spread the loveALDI has announced an ambitious plan to expand its store network in Dublin to include €73 million investment in 11 new stores in the city over the next...
  • Moy Park secures new supply deal with Getir Spread the loveLeading UK food company, Moy Park, has secured a supply deal with, Getir, which will see eight of its Moy Park branded fresh, coated and ready to eat...
  • Luminaries of Ireland’s whiskey industry honoured Spread the loveEight Irish whiskey industry figures who have made outstanding contributions to the sector were recognised at the recent Irish Whiskey Association’s Chairman’s Awards ceremony, at the Westin Hotel...
  • Nearly 10% of food goes to waste in the supply chain Spread the loveStock inefficiencies and inventory ‘black holes’ are exacerbating the supply chain crisis for food companies according to new research.  Nearly 10% of stock is lost – either through the 7.1% which is...
  • Bakkavor proposes closure of two UK sites Spread the loveBakkavor, the leading provider of fresh prepared food in the UK, is proposing to close two of its sites – Bakkavor Salads in Sutton Bridge, Lincolnshire, and Bakkavor...

Rising UK Sales of Pies and Pasties

Rising UK Sales of Pies and Pasties
October 22
14:04 2010
Spread the love

UK sales of pies and pasties are thriving and by 2012 will be worth over £1 billion, according to the latest research from Mintel. Valued at £941 million in 2009, sales are forecast to rise to £962 million by the end of the year. In addition, between 2008 and 2009, sales of pies and pasties increased by around 5% as British consumers were faced with rising food prices and sought comfort food items that offered them not only value for money, but a treat they could indulge in.

The research also finds pies are now the nation’s favourite snack in the thriving pies and pasties market – overtaking the classic sausage roll during the recession. In 2008 some 68% of British consimers named the sausage roll their favourite pie and pasty product, followed by beef pie (55%) and the Cornish pasty (50%). However, it seems the tables have turned as today, the top three pie and pasty products rank as beef (55%), sausage roll (53%) and Cornish pasties 45%. Indeed, over eight in ten (84%) of UK consumers have eaten a pie or pasty in the past 12 months.

“Consumers returned to the familiar as the economic downturn put a dent in their disposable income, forcing them to reconsider their spending priorities. Today, more and more Brits are continuing to buy pies and pasties as they rediscover their benefits, and they are proving particularly appealing to those on a limited budget. While pies were often previously seen as being old fashioned, they have benefited from being repositioned as a popular gastro pub meal staple – moving them a step beyond the sausage roll in the eyes of the consumer as a versatile snack or viable main meal,” explains Vivianne Ihekweazu, senior food and drink analyst at Mintel.

Consumers appear to have quite fixed taste preferences when it comes to choosing a pie or pasty, so many prefer to stick to traditional tried and tested flavours. However, the recent introduction of new flavours using premium ingredients with a focus on provenance and quality has helped modernise product ranges, giving consumers more choice – and reasons to buy – than ever before.

The market for pies and pastie is set to grow by a further 17% over the next 5 years to reach £1.123 billion by 2017. However, the state of the economy will have a significant effect on the future well-being of the market.

“While the economic downturn is currently putting pressures on finances, with consumers prioritising their financial situation over health, when the economy does recover consumers are likely to shift their priorities refocusing on health. For future growth to stay strong, manufacturers will also need to reformulate their pie and pasty ranges, making them healthier, with the use of natural ingredients,” Vivianne Ihekweazu concludes.

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

    Subscribe Here



    Advertisements