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Royal Crown Cola International to launch its Liquid Enhancer Capabilities at Anuga 2013

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Royal Crown Cola International to launch its Liquid Enhancer Capabilities at Anuga 2013

September 02
08:55 2013
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Royal Crown Cola International (RCCI), a beverage industry leader and a subsidiary of Cott Corporation, will showcase its portfolio of water-based liquid enhancers at Anuga 2013 (Booth C-101, Hall 8; October 5-9; Cologne). Liquid enhancers are highly-condensed flavor enhancers that provide consumers with the ability to customize the flavor of any beverage to their taste, as well as increased convenience and portability.

“Consumer preferences keep evolving and RCCI continually strives to answer the demands of their fast-paced, contemporary lifestyles. We are now able to provide our network of global bottlers and distributors a wide range of liquid enhancers, offering a variety of functions and flavors,” says Moshy Cohen, vice president of marketing, RCCI.

“The fast-growing Liquid Enhancers category in the USA presents a new consumption option that meets the needs of consumers’ active lives,” he continues. “We are proud to present our capabilities in this innovative category to the Anuga audience.”

Forward-thinking companies recognize the appeal that liquid enhancers offer, including individualized flavors, nutritional benefits and convenient portability. Bottlers and distributors increasingly take advantage of the widespread demand for these on-trend products across competitive markets. With liquid enhancers, consumers not only have a wide array of flavors to choose from, but can also now choose products that offer relaxation properties or an energy boost.

A key feature of liquid enhancers is the ability to allow consumers to adjust the sweetness and flavor intensity of a particular beverage; similar to how one can individualize a coffee drink by adding sugar, milk or cream. By offering products that enable consumer customization, bottlers and distributors may now further capitalize on the growing bottled water market.

Liquid enhancers also offer other unique selling opportunities for bottlers and distributors. They are perceived in the marketplace as a more healthful alternative to powdered drink mixes and are therefore popular with families. Moreover, liquid enhancers add no calories to a given beverage, making them a compelling option for those health-conscious consumers who also put a premium on flavor.

At Anuga 2013, RCCI will demonstrate its capabilities in helping beverage industry companies get to market with liquid enhancers, demonstrating an innovative range of products. Those bottlers and distributors looking to develop new offerings from the ground up or expand upon existing brand platforms will learn about the expert services provided by RCCI. The company offers services in marketing, research & development, technology, and business development, while also ensuring that the organizations they work with are up-to-date with the latest industry trends, such as liquid enhancers.

RCCI’s exhibition booth at Anuga 2013 will highlight the benefits of liquid enhancers and provide bottlers and distributors the opportunity to experience them firsthand and learn about their market potential.


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