SAB Miller bucks UK beer decline with imported lager success

 Breaking News

SAB Miller bucks UK beer decline with imported lager success

SAB Miller bucks UK beer decline with imported lager success
May 21
06:48 2013
Spread the love

SAB Miller’s UK subsidiary Miller Brands has grown lager volumes 4% in the year to March 31, with especially strong performance from global brand Pilsner Urquell, which was up 10% during the year.

The positive showing came despite poor weather during the last 12 months, which led to an industry-wide decline in the UK beer market of 5.1% over the same period.

SAB Miller attributed Miller Brands’ growth to a continued focus on its imported lager portfolio: Peroni Nastro Azzurro, Miller Genuine Draft, St Stefanus, Lech and Tyskie, and notably Czech-brerwed brand Pilsner Urquell.

“As interest in world beers continues to grow among British drinkers, the Miller Brands team drove a campaign based around Pilsner Urquell’s unique taste profile and its heritage. The business has enjoyed great success in building and growing the Peroni Nastro Azzurro brand in the UK and intends to deliver similar results with the Pilsner Urquell brand,” SAB Miller said.

Aseptic Technology 2013: Exclusive, free online event

On May 30, BeverageDaily.com and FoodProductionDaily.com will host an exclusive, free, online event on aseptic processing and packaging technology, Aseptic Technology 2013.  Our program includes speakers from Sidel, GEA, Coca-Cola Hellenic, Zenith International and more. The event begins at 9am New York time. Click here to register and to learn more

Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

    Subscribe Here