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A new report from beverage development consulting company MyDrink Beverages notes that functional sports drinks have been used by athletes for decades – but now, an increasing number of non-athletes
Tag "energy"
Packaging decisions are driven by consumer perceptions and lifestyle requirements, according to the conclusions of a new report. Consumers tend to equate quality with quantity, with both price and product
Rising consumer interest in health and naturalness is being strongly reflected in new product activity in the global soft drinks market. According to Innova Market Insights, 60% of the soft
SABMiller’s global brewing technical team has developed innovative technology which dramatically reduces the energy input required in the boiling process within its breweries. The new technology, which will be introduced
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