Tanqueray and Johnnie Walker Named as Two of the Greatest British Brands in Luxury
Two of Diageo’s iconic spirit brands – Johnnie Walker and Tanqueray – have been recognised in the annual list of Great British Brands for 2019. Great British Brands is an annual list that uniquely showcases 150 of the greatest names in British luxury; those that are held in the highest regard for their impact and influence both in the UK and around the globe.
Johnnie Walker, which was praised for the second consecutive year, was noted for its ground-breaking partnerships with Blade Runner and Game of Thrones, as well as for its recent special editions, including the release of Johnnie Walker Blue Label Ghost and Rare Port Ellen. In this year’s list, the iconic Scotch is described as ‘much more than a whisky brand: it defines celebration and brings people together through its rich and diverse 200-year heritage, ensuring its place within popular culture for centuries to come’.
Tanqueray, meanwhile, garners praise for ‘executing everything it does faultlessly – from the crafting of botanicals and product design to setting up convivial summer terraces, where stylish Tanqueray cocktails are served to an enthusiastic audience of gin aficionados’. The award-winning gin brand’s expansion into new markets and creation of innovative flavour profiles including Tanqueray Flor de Sevilla and the limited-edition Tanqueray Lovage also received a special mention.
