The Positive Cup – Nespresso Reports Sustainability Progress
Nespresso has reported significant progress towards achieving its sustainability goals, as the brand marks the first anniversary of the launch of its sustainability strategy – The Positive Cup. Backed by a SFr500 million (Eur480 million) investment, The Positive Cup established steps that the brand will take in three areas to meet its sustainability goals by 2020: coffee sourcing and social welfare, aluminium sourcing, use and disposal and climate change.
Over the past two years, Nespresso has invested to help rebuild the coffee industry in South Sudan, and in 2014 it launched a retirement savings plan for Colombian farmers that already has 850 members.
With its not-for-profit partner TechnoServe, Nespresso has provided training and technical assistance to over 10,000 farmers in Kenya and Ethiopia during the last year, and the brand is also reintroducing trees in coffee-producing regions to protect ecosystems and ensure sustainable coffee production.
