FDBusiness.com

Unilever UK & Ireland has announced that, from spring this year, its entire adult single-serve ice cream range will contain 250 calories or fewer.

Under the Unilever Sustainable Living Plan, the company says it is helping millions take action to improve their health and well-being. The move follows the introduction of 110kcal or fewer across the children’s ice cream range and with no change to recipes it will, the company says, mean that taste will be unaffected.

“We have introduced this 250 calorie cap to help make it easier for our consumers to make informed and healthier choices when enjoying their favourite ice creams as part of a balanced lifestyle,” said Noel Clarke, Brand Building Director for Ice Cream, Unilever UK & Ireland.

“It was important there be no compromise to taste or quality and that’s exactly what we’ve delivered. Our products will still taste as good as ever, but through a process of development and resizing we will ensure our entire single-serve ice cream portfolio will contain 250 calories or fewer.”

The Unilever Sustainable Living Plan was launched in 2010 with a goal to help more than 1 billion people take action to improve their health and well-being.

Unilever is a British-Dutch multinational consumer goods company co-headquartered in Rotterdam, Netherlands, and London, United Kingdom. Its products include food, beverages, cleaning agents and personal care products.