Waitrose turns to Staeger for new Easter Egg packs

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Waitrose turns to Staeger for new Easter Egg packs

March 17
11:14 2013
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Staeger Clear Packaging has aided Waitrose and produced new packaging for the supermarket’s premium Easter Egg range

The products, Easter Egg and six truffles, had to be well presented with a 360 degree viewing, fixed in place so as not to move, using the minimum of packaging.

According to Staeger, the solution was to package the eggs in the company’s Conbox-Tube. This has four parts: a special lid and base to hold the egg and removing a separate vac; a transparent tray to hold the truffles in place and to locate the bottom of the egg; and the printed and foiled sleeve that forms the cylinder.

The whole tube can be delivered flat to the producer, designed to save transport and storage costs. For opening the consumer must tear open the perforated opening flap thereby releasing the top vac form lid. Staeger invested in special thermoformed tooling and gluing lines to fold in the fixing flaps on the sleeve.


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