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Wimm-Bill-Dann Foods Continues Eastward Expansion

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Wimm-Bill-Dann Foods Continues Eastward Expansion

Wimm-Bill-Dann Foods Continues Eastward Expansion
January 07
10:44 2011
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Wimm-Bill-Dann Foods, the largest manufacturer of dairy products and a leading producer of juices and beverages in Russia, is continuing its eastward expansion with the acquisition of Kungur Dairy Plant in Perm region for an undisclosed sum. The plant is the region’s leading dairy producer and is recognised as one of Russia’s most technologically advanced dairy facilities. The transaction is subject to preliminary approval by the Russian Federal Antimonopoly Service.

The purchase of Kungur Dairy Plant is in line with Wimm-Bill-Dann’s strategy of expanding its business through the selective acquisitions of successful companies with strong market positions, established brand portfolios and a sustainable raw-materials base. Situated in the southeastern part of Perm region, Kungur has excellent access to raw materials in the region. The plant supplies the wider region and its products enjoy strong consumer recognition in both Sverdlovsk and Chelyabinsk regions.

“This acquisition in Perm region is in line with our strategy of expanding eastward and increasing our leading positions in the fast-growing Urals,” says Silviu Popovich, head of the WBD Foods business unit. “We are buying a state-of-the-art facility in the right location with a highly skilled and experienced local team that will significantly strengthen our market presence in a key geography for us. Its high quality products represent an excellent fit with our existing portfolio. The Kungur plant complements our existing manufacturing base and moves us to a whole new level in the Urals in terms of competitiveness and market reach.”

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