FDBusiness.com

Busy Brits Present Major Opportunity For On-the-go Dairy Products

 Breaking News
  • Pernod Ricard to Acquire Super-premium Italian Gin Brand Pernod Ricard is acquiring Italian super-premium gin brand Malfy from Biggar & Leith for an undisclosed price. Malfy is a range of super-premium gins distilled by the Vergnano family in the Italian region of Moncalieri, and already present in several international markets such as the United States, United Kingdom and Germany. Each gin in the [...]...
  • Nestlé and Carrefour Give Consumers Access to Blockchain Platform Nestlé and Carrefour, the French retail group, have announced that they are giving consumers access to blockchain data for Mousline purée in France. This is the first time that Nestlé is sharing information on its products with consumers via a blockchain platform. Consumers can use their smartphone or other device to scan a QR code on [...]...
  • Plastics Action Alliance Sets Targets to Achieve Sustainable Reduction in Use of Plastic in Ireland Plastics Action Alliance, the recently formed group that comprises of 11 leading agricultural processing and food businesses in Ireland, has set out its key objectives. The industry leading group aims to significantly reducing the use of plastic packaging across its members’ operations. Formed at the end of 2018, the Plastics Action Alliance is a collaboration that [...]...
  • Carlsberg UK Gets Honest About Its Beer Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. Expected to reach 97% of the UK, the £20 million campaign conceived in collaboration with agency partners Fold7, Clifford French and Initiative – trades on the equity of the brand’s renowned [...]...
  • Alternative Proteins Challenge Dairy Dominance The value of the sports nutrition market is set to grow by around 8% per year to reach over US$17 billion globally in 2021, according to Innova Market Insights’ forecasts. The mainstreaming of the market has led to a surge in interest in plant-based alternatives with the traditional dominance of whey and other dairy proteins [...]...

Busy Brits Present Major Opportunity For On-the-go Dairy Products

Busy Brits Present Major Opportunity For On-the-go Dairy Products
August 22
10:15 2016

British consumers are increasingly looking for food and drink that saves time and allows them to feel they have a better work-life balance. Indeed, 50% of British people feel there are not enough hours in the day to fit in all their desired activities, while 56% report making attempts to reduce the time spent on necessary tasks and chores to free up time for more favorable activities, according to consumer insight firm Canadean.

According to the company’s latest report, it is crucial that dairy brands introduce products designed specifically with consumers’ tight schedules in mind, as highlighted by these survey results.

Ghina Romani, Analyst for Canadean, states: “Breakfast dairy products are most noticeably in demand, with the number of breakfast drinks, yogurts, and cereal pot launches increasing to capitalize on demand.”

A further opportunity, which time-poor consumers present, is the development of products in pouches. In Poland, for example, the Day Up brand launched a breakfast smoothie in a resealable pouch format that does not need refrigeration and is formulated with milk, fruits and ancient grains.

Ghina Romani explains: “Products such as this meet consumer demand for both convenient and healthy products, while also resembling the makeup of a more traditional breakfast, which resonates well with shoppers.”

CanadeanLogoConsumers’ attempts to save time often go beyond simply consuming dairy products on-the-go, as they endeavor to reduce the time spent on cooking and preparing meals. Canadean’s global survey revealed that 37% of consumers in the UK often do not have as much time as they would like to spend on preparing meals or cooking food.

An example of a product which successfully addresses this issue is an item launched by Nabisco in Singapore last year under the Nabisco Easy Cheese banner. The product is a cheddar cheese in an aerosol format that is quick and easy to apply on bread or crackers.

Ghina Romani concludes: “UK dairy companies looking to stay ahead of the competition need to design and innovate convenient products such as the Easy Cheese aerosol that meet demand for fast and easy cooking.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements