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Taura to highlight opportunities for combining fruit and vegetable ingredients at FiE 2011

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Taura to highlight opportunities for combining fruit and vegetable ingredients at FiE 2011

November 10
11:50 2011

Snack food concepts incorporating the goodness and great taste of both fruit and vegetables will take centre-stage for Taura Natural Ingredients at this year’s Food Ingredients Europe (FiE), in Paris.

Taura is already known in the industry for its expertise in fruit innovation thanks to its unique URC® processing technology. However, exhibiting at FiE on Stand 1E47, Taura will highlight how it is now extending its portfolio – for the first time – to include URC® vegetable ingredients.
The new vegetable blends have been introduced within Taura’s market-leading URC® JusFruit™ range, offering manufacturers the potential to create natural, delicious and good-for-you products in tune with today’s market demands.

Mattias Van Uffelen, Head of European Sales at Taura, said: “Combining the taste and goodness of fruit with the added benefits of vegetables in delicious, healthy and innovative formulations enables companies to offer unique selling propositions in a competitive marketplace.

“All of the ingredients in our URC® JusFruit™ range are formulated from 100% fruit or vegetable derived ingredients, including purees and non-deionised juices, helping manufacturers of snack products to create a range of nutrient-rich, clean label composite products that taste fantastic.”

URC® stands for Ultra Rapid Concentration, a unique process of concentrating the taste, texture and natural goodness of fruit into fruit pieces, flakes and pastes for use in applications such as muesli, cereal or snack bars, baked goods, cereals and confectionery.

Also in the spotlight on Taura’s stand at this year’s FiE will be the latest additions to its URC® fruit and vegetable portfolio, including:
•    innovations with botanical extracts and inclusions
•    new and novel formats
•    a variety of fruit sensations to inspire product development and category growth.

Visitors to FiE in Paris are invited to meet the European team and learn more about Taura’s great range of URC® ingredient products and application concepts at booth 1E47, from 29 November to 1 December 2011.


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