FDBusiness.com

Ardagh has launched a new tapping system for its 3.1 litre and 5 litre metal party kegs, together with plastics and injection moulding specialist KMT.

The new tap will “bring an exciting pub experience to any home-based celebration or occasion”, Ardagh has said. Newly designed features that provide a smooth “pull and tap” to consumers’ favourite beer or beverage will, the company stated, delight consumers and provide the beer and beverage industry with an opportunity to lift sales.

The easier and more professional way of serving a freshly tapped beverage gives the same tapping sensation as a draught beer, as the user pulls and then tilts the handle for a continuous beer stream. The stream can be adjusted steplessly and, for easy storage, the tap can be easily pushed back into the keg. The party kegs also come with a new venting mechanism. This airtight, resealable plug supports extended shelf-life of the beer for up to several days after opening.

Ardagh senior sales manager Klaus Jakobi said: “As our new party keg tapping system also enjoys all the intrinsic performance and environmental benefits of metal packaging, and can be further enhanced with our extensive range of in-house decoration, we believe that we can now offer a winning package to brands who want to increase their market share.

“Our recently conducted consumer research shows that this is exactly what they require from a modern keg.”

Ardagh’s range of kegs also includes the Top Keg Plus, available in 3.1 litre and 5 litre formats, with an integrated CO2 pressure control system to keep chilled beer fresh for up to 30 days. Both types of kegs can be filled on existing filling lines.