FDBusiness.com

Britvic has added three new products to its J2O brand, which is the UK’s leading adult soft drink. The new addition are: J2O Summer Limited Edition Pear & Guava (Summer Shine), J2O Spritz Apple & Elderflower and J2O Spritz cans.

The new products will allow retailers to capitalise on customers looking to trade up from traditional carbonates, by offering a more premium soft drink option. The adult appeal and premium flavours of the new products also provides a perfect alternative for customers looking to reduce alcohol consumption. The new can format for J2O Spritz will also offer consumers the opportunity to tap into a wider range of socials including the more informal, everyday occasions.

Ben Parker at home commercial director at Britvic comments: “The J2O portfolio is well established within the adult soft drinks segment, offering a variety of products which appeal to a range of people and occasions. The new additions will build on this while allowing retailers to grow their adult socialising offering and capitalise on less frequent buyers and those entering the market for the first time.

“Our J2O Summer Limited Edition Pear & Guava, for example, is designed to be an ideal accompaniment to socialising. This, coupled with the increase of social occasions in the summer season means we’re expecting the product to be a fantastic sales driver for retailers.”

The launch is being supported by social media and in-store activations designed to keep the brand front of mind for shoppers.