Campari Group to Add French Rums to its Portfolio With €60 Million Acquisition
Campari Group, the Italian and international drinks business, has agreed to acquire French company Rhumantilles and its rum brands. The deal includes Trois Rivières and Maison La Mauny, premium brands with a strong presence in France and potential for international growth, as well as Duquesne, a brand designed for the local market.
The transaction has an enterprise value of €60 million and is expected to close during the fourth quarter of 2019.
With this acquisition Campari Group will add prestigious agricole rum brands to its offering and enhance its exposure to rum, a premiumising category currently at the heart of the mixology trend and growing cocktail culture. Moreover, Campari Group will add significant critical mass in France, poised to become one of the group’s strategic markets.
