Coca-Cola launches limited edition Christmas on-pack bow-design
Featured across Coca-Cola, Coca-Cola Zero, Diet Coke and Coca-Cola Life variants, the bottle is designed to help attract shoppers in-store, as well as making for a gift over the festive season.
The idea behind it is for consumers to add the bottle to the dinner table over Christmas and pull on the label to transform the bottle into a gift with the bow-design when sat with guests.
Users pull away part of the label in the middle to reveal a little lever, which opens up into three parts, forming four loops that are pulled tightly to the side of the bottle.
However, users should carefully read the instructions, as, yours truly, found out when ripping the label apart in a rush and failing miserably!
The soft drinks giant has a long affiliation with Christmas advertising and packaging – and the Coca-Cola Christmas truck tour is a mainstay of the festive season – this year it will feature a recycling initiative in partnership with Every Can Counts.
The bottles have been extremely well received with users on Twitter and other social media sharing pictures of their Coke Christmas bows.
