Galaxy updates packaging and launches two new chocolate bars
July 30
14:10
2013
Galaxy is launching a new packaging design following the reintroduction of its classic strap-line Why have cotton when you can have silk? earlier this year.
This summer will also see the launch of two permanent products to the brand’s existing portfolio: Galaxy Honeycomb Crisp and Galaxy Nut Crunch.
From 11 August, Galaxy will roll out the new packaging and graphics across its entire range of block, bite-size and bar products, and will launch the new campaign, entitled Silk just got silkier.
The brand is being supported by a £10.7m media spend throughout the year, which includes the popular TV campaign featuring Audrey Hepburn.
n September, the new Galaxy Honeycomb Crisp will be available in 40g and 114g variants, and Galaxy Nut Crunch 114g.
