Green Light For Acquisition of Bake & Co by Dr Oetker
The European Commission has approved, under the EU Merger Regulation, the acquisition of Bake & Co of Belgium by Dr Oetker of Germany. Bake & Co supplies frozen bakery products sold as ‘bake-off’ to retail and food service customers. Dr Oetker is active in the supply of food products, alcoholic and non-alcoholic beverages, specialty phosphates, hotel accommodation, as well as logistical, financial and hosting services.
The companies’ activities overlap in the supply of frozen cakes, breakfast pastry and rolls, and savoury snacks sold as bake-off in several countries in the European Economic Area. However, the Commission concluded that the proposed acquisition would raise no competition concerns because the companies’ combined positions in overlapping markets are limited. The transaction was examined under the simplified merger review procedure.
