FDBusiness.com

Karen Crofts-Hotston, new general manager of Frutarom Flavors Europe.

Global flavor and fine ingredients supplier Frutarom has appointed Karen Crofts-Hotston as new general manager Flavors Europe. She will have responsibility for flavour sales, technology and R&D, as well as site management, and will report directly to Frans Struiwig, general manager Frutarom Foods Europe.

Karen Crofts-Hotston has more than 30 years’ experience in the flavours and fragrances industry, having started her career at Bush Boake Allen and then withIFF. She has experience in all elements of the business from marketing, technical, sales, creative management and business development at both regional and global level.

Frutarom has pursued an intense growth strategy in recent times, as demonstrated by its acquisitions of the flavour specialists EAFI, Aromco, Flavor Systems International as well as other companies earlier this year. Assimilating these versatile companies and turning their particular areas of interest into new opportunities for people and markets has opened up new challenges for Frutarom.

“My aim will be to take Frutarom to the next stage of its successful development and ensure sustainable and organic, yet profitable growth by meeting the demands of today’s markets, consumers and manufacturers,” she says. “In today’s challenging markets, we need to understand our customers like never before and everything we do must be of benefit to them.”