Price volatility and increasing consumer interest in clean label products are contributing to the decline of carmine as a colour solution in food. That is the conclusion of the GNT
Tag "colour"
![British Shoppers Choose Wine by Colour Before Special Offers or Price](http://foodanddrinkbusiness.com/wp-content/uploads/2011/02/WinePicture1-505x306_c.png)
47% of British adults who buy wine for themselves or others in supermarkets or off licences say that the first thing they decide upon is colour, according to new research