The Musgrave Group has launched a group wide own brand strategy across Ireland, Northern Ireland and Great Britain, which aims to deliver €1 billion in own brand sales by 2014.
Tag "own brand"
Asda, the UK’s second biggest-supermarket group, has relaunched its entire range of more than 3,500 own label food products and invested over £100m in a concerted drive to improve product
The Magazine
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