Pepsi has demonstrated its commitment to drinks can recycling by becoming the first brand to feature the marque of a major European recycling initiative on pack. Every Can Counts –
Tag "Pepsi"
![Britvic Expands US Distribution of Fruit Shoot Brand](http://www.fdbusiness.com/wp-content/uploads/2011/12/BritvicFactory-2-505x306_c.png)
Britvic has signed agreements with three of the top four bottlers of Pepsi in the United States to expand the distribution of its leading soft drinks brand, Fruit Shoot. The
![PepsiCo Selects Ten of Europe’s Most Promising Technology Start-ups](http://foodanddrinkbusiness.com/wp-content/uploads/2011/10/PepsiCoUKProducts-505x306_c.png)
PepsiCo has selected the ten start-up companies from across Europe that will make up PepsiCo10 – a programme designed to discover and support emerging technology companies. Chosen from submissions of
![Coca-Cola Retains Position as World’s Most Valuable Brand](http://foodanddrinkbusiness.com/wp-content/uploads/2010/10/CocaColaInternationalBottles-505x306_c.png)
Coca-Cola has retained its leadership of Interbrand’s 11th annual ranking of the ‘Best Global Brands’ beating off competition from the likes of IBM, Microsoft and Google. This is the eleventh