FDBusiness.com

Waves of Change in Soft Drinks Choice

 Breaking News
  • Tectonic-sized Shift in Consumer Shopping Behaviour Following Coronavirus Pandemic Spread the loveE.fundamentals, an industry-leading digital shelf analytics provider, has revealed the results of a comprehensive and exclusive new survey in partnership with YouGov. Commissioned to uncover how the coronavirus...
  • Recognising the Best in the Industry Spread the loveOnce again this year, during Fi Europe co-located with Hi Europe at the beginning of December, show organizer Informa Markets will be recognizing companies and organizations for groundbreaking novelties...
  • Burts Snacks Announces New Managing Director Spread the loveBurts Snacks, one of the UK’s leading independent snacking companies, has announced that its chairman and managing director, David Nairn is stepping down after 14 years leading the...
  • Kerry Group Shows Resilience Spread the loveKerry Group, the global taste & nutrition and consumer foods business, has reported a 4.3% decrease in revenue to €3.4 billion for the first half ended 30 June...
  • A Year of Two Halves For Diageo Spread the loveDiageo has reported an 8.7% decline in net sales to £11.8 billion and a 47.1% decrease in operating profit to £2.1 billion for the year ended June 2020...

Waves of Change in Soft Drinks Choice

Waves of Change in Soft Drinks Choice
January 29
15:20 2020
Spread the love

Over the past 10 to 20 years, the ripples of change in the global soft drinks market have threatened to become tidal waves, with new categories emerging constantly and genuine novelty flooding the shelves. According to a new report from Innova Market Insights, which highlights that in the global shift in soft drinks, juices and carbonates may still be the two most active sub-categories worldwide but growth is clearly much faster in alternative areas.

For example, Ready-to-drink (RTD) sports drinks saw launch numbers increase at a CAGR of 26% over 2014-2018, compared with 12% CAGR for iced tea and coffee and 10% CAGR for ‘other’ soft drinks, including novelties such as herbal drinks, jelly drinks and vinegar drinks.

Flavour trends also demonstrate the changing face of the market. The fastest growing flavors in recent years include matcha tea (+49% CAGR 2013-2018), apple cider vinegar (+21% CAGR) and kombucha (+21% CAGR), all of which are thriving concepts from Asia that are now distinguishing themselves on a global platform.

As well as the emergence of new categories, overlap between existing varieties is continuing. ‘Hello Hybrids’, one of Innova’s Top 10 Trends for 2020, is perhaps nowhere as important as in the soft drinks arena. “Category definitions are blurring all the time,” says Lu Ann Williams, Director of Innovation at Innova Market Insights. “For example, in the US, Odwalla has recently developed the Smoobucha, which is a blend of fruit smoothie with fermented kombucha.”

At the same time, as suppliers seek new platforms for success, segmentation is also changing the face of the soft drinks shelves. For example, Water+ is an established concept but is continuing to evolve beyond vitaminization and added energy, with fibre, probiotics, collagen and mood ingredients all finding their way into modern waters.


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements