FDBusiness.com

Designer creates Heineken cube concept

 Breaking News
  • Nestlé Inaugurates New Nescafé Dolce Gusto Production in Vietnam Nestlé has inaugurated a new Nescafé Dolce Gusto capsule production line in Dong Nai Province, Vietnam. The site will process an expected 2,500 tons of coffee per year (equivalent to 130 million capsules), using high quality coffee beans from Vietnam. This volume is expected to increase in the coming years. The investment reflects Nestlé’s clear focus on high-growth, [...]...
  • Pink Lemonade Yogurt? Arla Brings Indulgence to New Markets Arla Foods is to expand its successful Finnish brand, Ihana, into new markets with the premium yogurt range being launched in Denmark and the UK. Meaning ‘wonderful’ in Finnish, Ihana was launched through an extensive brand launch in 2016 in Finland with an iconic new design. Indulgence is one of the few areas in growth within [...]...
  • Process Components Announces Kemutec Expansion into Netherlands Process Components has announced the expansion of subsidiary company Kemutec in Europe, with the long-established manufacturing brand opening a new office in the Netherlands. The move forms a key part of its global strategy to extend its global territories, significantly grow its revenues and create new jobs. Kemutec has more than three decades’ worth of heritage in [...]...
  • Packaging Automation Supports the Reduction in Plastic Packaging Waste With the launch of the UK Plastics Pact to address the impact plastic waste is having on the environment, retailers and manufacturers are more conscious of single use and non-recyclable plastics and want to cater for the green consumer. The industry is turning to various kinds of eco-friendly packaging with the aim of reducing plastic [...]...
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...

Designer creates Heineken cube concept

Designer creates Heineken cube concept
August 27
09:46 2012

French industrial designer Petit Romain has created a Heineken cube concept

Romain imagined enjoying Heineken out of a square bottle instead of the traditional round bottle, after he said he was tired of round bottles in six-packs that clink together and are difficult to stack.

Back in the early 1960s, Heineken debuted a rectangular beer bottle that doubled as a glass brick. Similar to that design, the Heineken Cube concept delivers optimal storage for manufacture, transport, and ultimately consumer use.

Earlier this year, Heineken became the latest company to launch an online open innovation platform, as it sought ideas to help ‘green’ up its products.

The first challenge set by the company’s Ideas Brewery was for innovators to submit their ideas for ‘sustainable beer packaging’. It found a winner in June.  The winner was ‘The Heineken 1000$ bottle’ from Helmut Witteler (Germany). The jury appreciated his detailed proposal of a promotional mechanism supported “by an innovative device”, the ‘Heineken-O-Mat’- designed to motivate consumers to return/recycle bottles.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements