FDBusiness.com

IGD Reveals Top UK Grocery Shopper Saving Tactics

 Breaking News
  • Strong First Half From Britvic Britvic, one of the leading branded soft drinks businesses in Europe and the largest supplier of branded still soft drinks in Great Britain and the number two supplier of branded carbonated soft drinks, has reported a 4.5% increase in revenue to £733.2 million, with organic growth of 2.8%, for the 28 weeks ended 15 April [...]...
  • Glanbia Sets Out Five Year Ambition Glanbia, the global nutrition group, has reiterated its 2018 full year guidance and outlined its five year financial ambition to grow total group revenue from €3.6 billion, pro forma, in 2017 to over €5.0 billion by 2022. Glanbia Group, with its three platforms of Glanbia Performance Nutrition, Glanbia Nutritionals and Strategic Joint Ventures is well [...]...
  • Thriving UK Brands Make Lives Healthier, Happier & Easier Kantar Worldpanel’s latest ranking of the UK’s most chosen brands finds half of the top 10 brands in growth. Warburtons remains the UK’s most chosen brand overall, chosen 544 million times at the supermarket shelves during the course of the year. Bought on average 23 times a year, Warburtons is the nation’s most frequently purchased [...]...
  • Kerry Launches ProDiem™ Refresh – An Innovative Vegan & Allergen-free Plant Protein For Low pH Beverages Kerry, the Taste & Nutrition company, has launched ProDiem™ Refresh, an allergen-free, soy-free, pea protein hydrolysate developed for low pH beverages such as waters, juices and energy drinks that delivers a clean and refreshing taste. ProDiem™ Refresh is the latest addition to Kerry’s specialised proteins portfolio. Consumers are proactively increasing their intake of plant protein and its appeal has moved far beyond [...]...
  • Ilapak Fine Tune Bagging Equipment to Run New Compostable Film Responding to the rapid need for food factories to use sustainable packaging materials, Ilapak UK has successfully adapted one of its vertical flow wrapping systems, the Vegatronic, to run a new compostable film. Following this breakthrough, Ilapak plan to modify its entire fleet of over 1200 vertical and horizontal systems and offer an upgrade option [...]...

IGD Reveals Top UK Grocery Shopper Saving Tactics

IGD Reveals Top UK Grocery Shopper Saving Tactics
February 15
15:40 2017

New research from IGD reveals food prices top the list of factors UK shoppers think will have the most impact on their financial circumstances in the coming year, with two thirds (65%) saying this will have an impact. Meanwhile, energy bills (58%), petrol prices (53%), not having a wage increase (31%) and interest rates (28%) make up the remaining top five factors shoppers say will have an impact in the year ahead.

IGD’s research also highlights the top tactics being used by savvy shoppers to save money on groceries. Overall, cooking from scratch or with leftovers tops the list of things shoppers do to save money, with 83% claiming they do this. Some 65% have visited two or more stores on the same shopping trip and 63% have made packed lunches.

Meanwhile, 37% of shoppers have taken products out of their grocery basket, in-store and online, before they get to the till to save money. A further 28% have grown their own fruit or veg and over one in five (19%) have skipped a meal to save.

Highlighting savvy shopping habits to bag a bargain in the grocery aisles, over a third (33%) of UK shoppers have shopped at a specific time of the day to benefit from ‘reduced to clear’ reductions and over one in ten (13%) have asked a member of staff to reduce the price of a grocery products that was damaged or at the end of its shelf life. Those in London are the most likely to ask for a reduction, with 18% of shoppers in the region claiming they have done this, compared to just 10% in the Midlands, which is the least likely region to do so.

Vanessa Henry, Shopper Insight Manager at IGD, says: “UK shoppers are really switched on where personal and wider economic circumstances are concerned. It’s therefore no surprise that we’re seeing such a proactive and creative approach to grocery shopping. With food and drink prices continuing to show year-on-year price deflation for the time being it’s encouraging to see that consumers are ahead of the curve by adopting such savvy tactics to save money. Savvy shopping behaviour has become ingrained in the shopper mindset and our research highlights that even when a grocery bargain is not on offer, consumers are not afraid to ask for it. While the reduced shelf may not have been first point of call previously, today’s shoppers are not only actively using it, but timing their shopping around it.”

Furthermore, it seems coupon culture is also playing a part in UK shopping habits as 77% of shoppers claim to have used a coupon to reduce their overall bill and 31% to have collected a coupon or receipt from someone else to benefit from a loyalty scheme or special offer in the past six months. Furthermore, one in five (18%) claim to have paid for shopping at the checkout in two parts in order to benefit from a loyalty scheme or special offer.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 1, 2018Gluten Free Expo Slovakia
  • June 3, 2018Vinoble
  • June 4, 20188th WSO World Congress on Stevia Tasteful 2018
  • June 17, 2018The Excellence of Italian Food and Wine (Bellavita Expo)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements