FDBusiness.com

B&B studio rebrands Jealous Sweets

 Breaking News
  • Nomad Foods to Acquire Goodfella’s Pizza UK-based Nomad Foods, Europe’s largest frozen food producer, has agreed to acquire the Goodfella’s Pizza business of Green Isle Foods from Boparan Holdings (incorporating 2 Sisters Food Group) for approximately €225 million on a debt free, cash free basis. Green Isle Foods is Ireland’s largest frozen food producer and is headquartered in Naas, County Kildare. The [...]...
  • CMA Accepts Refresco’s Remedy Proposal The UK Competition and Markets Authority (CMA) has in principle accepted the remedy proposed by Refresco regarding the acquisition of Cott’s bottling activities. Completion of the acquisition is now anticipated on 30 January 2018. On 3 January 2018, the CMA decided that the acquisition of Cott’s bottling activities by Refresco raises potential competition concerns in the [...]...
  • Dairy Crest Appoints Tom Atherton as Deputy Chief Executive Dairy Crest has appointed Tom Atherton as Deputy Chief Executive with immediate effect. He retains his responsibilities as Group Finance Director. Tom Atherton. Since his appointment to the Board in 2013, Tom Atherton has taken on additional responsibilities including the chairmanship of Frylight, the strategic leadership of Dairy Crest’s Butters, Spreads and Oils business, and more recently [...]...
  • European Strategy on Plastic Waste Adopted The first-ever Europe-wide strategy on plastics, has been adopted. It is a part of the transition towards a more circular economy. It is designed to protect the environment from plastic pollution whilst fostering growth and innovation, turning a challenge into a positive agenda for the Future of Europe. There is a strong business case for transforming the way [...]...
  • Nestlé to Sell US Confectionery Business to Ferrero Nestlé has agreed to sell its US confectionery business to Ferrero, the third-largest company in the global chocolate confectionery market, for SFr2.8 billion ($2.8 billion) in cash. Nestlé’s 2016 US confectionery sales reached about SFr900 million. The transaction is expected to close around the end of the first quarter of 2018 following the completion of [...]...

B&B studio rebrands Jealous Sweets

June 22
13:50 2013

Design agency B&B studio has revamped the packaging for London-based sweet specialist Jealous Sweets. Jealous markets its sweets at the adult market.

Jealous specialises in gummy and jelly treats that are made without gelatine, artificial colours or flavours, so they’re 100% vegetarian, gluten-free and full of natural fruit juices.

“The existing Jealous packaging wasn’t working hard enough to communicate the brand’s premium positioning and the purity of its products,” said B&B studio creative partner Shaun Bowen.

He added: “And the Jealous name had no real link back to the sweets themselves. We set about linking the two through the idea of ‘covetable candy’ – a concept that we visualised using a precious jewel icon and a characterful Magpie with an eye for something special.”

According to the design agency, ‘giftability’ was key to differentiating the brand from the majority of the sweets market, so B&B studio took its inspiration from the chocolate category, creating “desirable and detailed luxury boxes for an extra special experience”.

Bowen added: “The boxes comprise a die cut sleeve featuring glossing, embossing and foil blocking, which is secured by a gold foil tamper seal to a patterned lift-lid box.

“Inside, the sweets are collected in individual branded bags surrounded by layers of tissue paper for a premium feel.”

A series of colourful patterns were used across the brand’s range to aid differentiation and visually represent , what it describes as, the intense sweet, sour and fizzy taste explosion that consumers can get from the sweets.

“It’s about reminding grown-ups of those amazing taste sensations from childhood but presenting them in a way that’s absolutely contemporary and adult oriented,” said senior designer Claudia Morris. And because the full pattern is obscured by the sleek and minimalistic black and white sleeve, you only get the full colour hit after purchase.”

It launches in stores, including Selfridges, at the end of this month.

Jealous Co-founder Imran Merza said: “We chose B&B Studio over other design agencies because of three main reasons. Firstly, they know how to create new brands and the proof is in the pudding with brands such as Peppersmith and Bear nibbles.

“Secondly, both owners of B&B studio Shaun and Kerry have come from big agency backgrounds but then have taken the plunge of starting their own business. This was an important factor, as we felt they would know the emotional roller coaster of starting a business and would be empathetic towards our cause. We probably would not have got that from a bigger agency.

“The third main factor was after we met Shaun and Kerry we just clicked, the chemistry was there from the beginning and they got our vision from the very start. The team has given us 100% from day one and have held our hands all the way and we are very pleased with the results.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Anfas Food Product
  • January 17, 2018Dutch Organic Trade Fair
  • January 19, 2018International Green Week
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements