FDBusiness.com

Nestlé’s New Milkybar is World First

 Breaking News
  • Vion Names New CEO Vion, the international meat group, has appointed Ronald Lotgerink as its new CEO with effect from 1 September. Ronald Lotgerink is currently the CEO of Zwanenberg Food Group, a leading European producer and exporter of meat products, canned meat, snacks, soups and sauces. Ronald Lotgerink started his career at KPMG. In 1989 he joined Zwanenberg Food [...]...
  • Harrogate Water Reports Record Sales Harrogate Water has announced another year of record sales with growth of 24 per cent – almost four times higher than market growth for bottled water. The company has seen increased sales in the high-volume supermarket sector, continued strong growth in export and travel markets and greater demand for premium glass products in both grocery [...]...
  • Alcohol Worth £16 Billion is UK’s Leading FMCG Category Innovation in the drinks sector and a reduction in the amount of trade promotions has seen Alcohol retain its place as the top selling FMCG category in the UK, worth £16.1 billion (€18.2 billion) in value sales to the economy. This is according to big data and technology expert for consumer industries, IRI’s Top Categories Special Report – an analysis [...]...
  • Irish Grocery Market Fends Off the Beast from the East The latest grocery market share figures from Kantar Worldpanel, published today for the 12 weeks ending 25 March 2018, show that the Irish grocery market brushed off the Beast from the East to post strong sales growth of 3.8%. Douglas Faughnan, consumer insight director at Kantar Worldpanel, comments: “Although shoppers had upped their spend in preparation for [...]...
  • TrayTrack – A Unique Inline Overhead Concept For Optimum Tray Logistics Once trays have been filled with product, poultry processors will often be faced with how to transport them to packaging equipment elsewhere in the plant. This job can be done manually using crates. Alternatively, product can be transported on a complex system of belt conveyors, usually criss-crossing other similar systems. TrayTrack, a unique automated solution [...]...

Nestlé’s New Milkybar is World First

Nestlé’s New Milkybar is World First
April 03
08:52 2018

Nestlé UK and Ireland has unveiled Milkybar Wowsomes, the first chocolate bar in the world to use Nestlé’s innovative sugar reduction technique. Nestlé researchers made a scientific breakthrough when they transformed the structure of sugar through a newly developed process using only natural ingredients. Inspired by candy floss, experts created aerated, porous particles of sugar that dissolve more quickly in the mouth. This allows someone to perceive the same level of sweetness as before while consuming less sugar.

With the help of this new technology, Milkybar Wowsomes has 30% less sugar than similar chocolate products and contains no artificial sweeteners, preservatives, colours or flavourings. Milkybar Wowsomes has milk as its number one ingredient, contains crispy oat cereal pieces, is a source of fibre and is gluten free. The range has products in a number of different sizes for different occasions and the largest sized bars are 18g and have 95 calories each.

The achievement is all the more impressive as it has taken little over a year for Nestlé teams in Switzerland, the UK and the Czech Republic to take the scientific and technological breakthrough and turn it into a new confectionery product. Milkybar Wowsomes will appear in stores across the UK and Ireland in the coming weeks.

Stefano Agostini, CEO of Nestlé UK & Ireland, says: “It is with great pride that the UK and Ireland becomes the first market in the world to use this exciting technology to create such a great tasting confectionery product. We have an unrivalled research and development network and the experts at our Product Technology Centre in York have been instrumental in this breakthrough. Teams across our UK business and around the world have been working incredibly hard to make this launch a reality.

“A new product like Milkybar Wowsomes introduces greater choice and allows parents to treat their children with chocolate that tastes great but has less sugar. We are demonstrating how we can, and will, contribute to a healthier future and that we take our public health responsibilities very seriously.”

Jas Scott de Martinville, Global Lead for Nestlé Confectionery Research & Development (and Head of Nestlé’s Confectionery Product Technology Centre in York, UK), says: “The ambition behind Milkybar Wowsomes was enormous and it has been a real challenge for us to get to this stage. To create a confectionery product in just 12 months which has 30% less sugar than similar chocolate products and contains no artificial sweeteners is extraordinary. We have also made sure that our largest individually wrapped product contains 95 calories per bar.

“It is very rewarding to launch a great tasting product knowing all of the hard work that went into this development. We will continue our work and take this technology further so that we can deliver more confectionery products that taste great and are better for our consumers.”

Milkybar Wowsomes is an entirely new product under the Milkybar brand and will be available in single bars, multipacks and a stock-up bag with individually wrapped single pieces. It comes in two variants, white chocolate and a combined milk and white chocolate. Each piece is made of smooth white or white and milk chocolate and has a creamy-tasting centre containing crispy oat cereal pieces.

While the new technology is the most obvious new development for the brand, this is also the first time in Milkybar’s 81-year history that it has contained both milk and white chocolate in the same bar.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • April 19, 2018GastroPan Exhibition
  • April 22, 2018Natural & Organic Products 
  • April 24, 2018InterFood Krasnodar
  • April 24, 2018Seafood Processing Global
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements