FDBusiness.com

The Number 1 US Slimming Ingredient Comes to Europe

 Breaking News
  • Coca-Cola HBC to Acquire Italian Water and Sparkling Beverages Company in €88 Million Deal Coca‑Cola HBC has agreed to acquire Acque Minerali, a privately-held natural mineral water and adult sparkling beverages business based in Italy. The acquisition is being made in conjunction with The Coca-Cola Company, in-line with previous similar acquisitions. The total enterprise value payable by Coca‑Cola HBC and The Coca‑Cola Company, subject to customary closing adjustments, amounts [...]...
  • Britvic Signs Up to Science Based Targets Initiative Britvic has pledged to pursue bolder greenhouse gas (GHG) emission reduction targets by signing up to the Science Based Targets initiative. Britvic joins around 600 leading companies from around the world in formally committing to independently verified science-based GHG emission reduction targets. Britvic’s A Healthier Everyday sustainability strategy recognises climate change as one of the biggest threats facing [...]...
  • Marks & Spencer Partners Infarm to Bring Urban Farming to London Stores M&S Food is partnering with infarm – one of the world’s most advanced urban farming platforms – to deliver a range of fresh produce grown and harvested in a selection of the retailer’s London stores. Customers will now find a range of fresh herbs – including Italian, Greek and Bordeaux Basils, Mint, Curly Parsley and Mountain [...]...
  • Coca-Cola European Partners to Remove 4,000 Tonnes of Single-use Plastic by Swapping Shrink Wrap For Cardboard in Western Europe Coca-Cola European Partners, will be replacing plastic shrink wrap with cardboard for its can multipacks across Western Europe, removing approximately 4,000 tonnes of single-use plastic per year across the region. This is the latest move in Coca-Cola’s commitment to tackle packaging waste and remove all unnecessary single-use plastic from its secondary packaging. Plastic shrink wrapping is used [...]...
  • EU Leading in Global Agri-food Trade The EU has been confirmed for yet another year in its position as the largest global exporter of agri-food products, with sales reaching €138 billion in 2018. Agriculture products represent a solid share of 7% of the value of EU total goods exported in 2018, ranking fourth after machinery, other manufactured goods and chemicals. Agriculture and [...]...

The Number 1 US Slimming Ingredient Comes to Europe

The Number 1 US Slimming Ingredient Comes to Europe
May 14
08:57 2013

Svetol®, the top-selling slimming ingredient in the US, is taking centre-stage on the Naturex stand at this week’s Vitafoods Europe exhibition.

Developed from decaffeinated green coffee bean extract, Svetol® is clinically proven to inhibit glucose-6-phosphatase and increase the rate of fat release from the adipose tissue – a unique mechanism that results in highly effective weight management. The ingredient is produced using Naturex’s proprietary extraction process, which ensures a unique and specific profile of active molecules, in particular chlorogenic acids.

Svetol® has grown to become a phenomenon in North America. It is the #1 slimming ingredient in the US, and is now used in 100 co-branded products across the US andCanada. It has a Facebook page of its own with more than 2,700 ‘likes’ and boasts 1,400+ followers on Twitter

Antoine Dauby, Naturex Marketing Director, says: “Svetol® is a real success story for Naturex. Even though it is an ingredient, it has managed to gain a very high level of recognition among consumers across North America. We’re confident Svetol® presents a huge opportunity for companies in Europe, too, and we’re delighted to be highlighting its benefits and potential at Vitafoods.”

Vitafoods Europe is taking place at Palexpo in Geneva from 14-16 May 2013. Naturex is exhibiting on Stand 17035. Also at the show, Naturex is launchingEurope’s first clinically proven – and proanthocyanidin (PAC) standardised – organic cranberry powder targeting urinary tract health.

New Pacran® Organic is an extension to the existing range of Pacran® ingredients, which are clinically proven to reduce the recurrence of urinary tract infections (UTIs). Pacran® ingredients are unique full spectrum whole cranberry powders, and are not based only on certain active extracts, such as PACs. Independent science demonstrates that full spectrum cranberry is more effective in helping to prevent UTIs.

Organic dietary supplements are only a small part of the overall market, but Naturex believes this is because there has been a lack of investment in gold-standard clinical research involving organic ingredients. With strong scientific substantiation behind it, Pacran® Organic will enable companies to tap into this opportunity.

In addition, Naturex is introducing visitors to Vitafoods Europe to a new range of drinkable dietary supplement concepts that offer great taste, naturalness and efficacy, as well as the potential for strong branding and communication.

The four concepts are called: Sharpen Your Mind, Coach Your Body, Balance Your Life and Boost Your Vitality and feature a selection of active ingredients that have been the subject of EFSA-approved claims under the Health Claims Regulation and are now on the EU’s Article 13.1 list of 222 approved general function claims. These active ingredients are delivered by Naturex’s NAT activ™ range of botanical extracts, which contain standardised levels of natural vitamins and minerals.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements