FDBusiness.com

Weetabix to Invest £30 Million in UK Manufacturing

 Breaking News
  • Nestlé to Sell Skin Health Business For €9 Billion Nestlé has entered into exclusive negotiations with a consortium led by EQT and a wholly owned subsidiary of the Abu Dhabi Investment Authority (ADIA) for the sale of Nestlé Skin Health for a value of SFr10.2 billion (€9.0 billion). Nestlé Skin Health had net sales of SFr2.8 billion in 2018. The proposed transaction will be [...]...
  • Bakkavor Group Expands in UK Desserts Category Bakkavor Group, the leading provider of fresh prepared food in the UK, is acquiring Blueberry Foods, a desserts business owned by Samworth Brothers for an undisclosed price. Blueberry operates from a custom-built facility in Leicestershire with approximately 420 employees and produces a range of desserts for the UK’s leading grocery retailers. A capital investment of more [...]...
  • Waitrose Plans to Treble the Size of Online Operations Waitrose & Partners has announces plans to treble the size of its successful online grocery operation to a £1 billion business over the next three years, working in partnership with Today Development Partners (TDP) . The move with TDP, which is headed by Jonathan Faiman and Mo Gawdat, will accelerate the development of Waitrose.com through [...]...
  • Müller Revolutionises the UK’s Favourite Yogurt Brands Müller is set to revolutionise the UK yogurt category with new and improved recipes for the nation’s two favourite yogurt brands, Müllerlight and Müller Corner[1]. The dairy company has also revealed details of its biggest ever marketing campaign. As the business continues to strengthen its core brands, and inspire people to live healthier and happier lifestyles, [...]...
  • Guardians of Grub Crusade to Beat Food Waste A bold new industry campaign has been launched to tackle nearly £3 billion worth of food that is wasted every year across the entire UK hospitality and food service sector, of which 75% could have been eaten. The Guardians of Grub campaign was developed by WRAP as part of its ambitious work to cut food [...]...

Weetabix to Invest £30 Million in UK Manufacturing

Weetabix to Invest £30 Million in UK Manufacturing
January 31
09:58 2017

Weetabix Food Company has announced a £30 million capital investment programme across its UK manufacturing sites at Burton Latimer and Corby. The creation of new production capacity by 2018 will significantly raise volumes to match rising sales of the iconic Weetabix biscuits both at home and overseas. The investment will see new jobs created, swelling Weetabix’s global workforce.

The investment comes on the back of Weetabix’s UK market share for cereals and drinks rising from 15.3% to 16.4% in the past year as British shoppers look for more nutritious, tasty and convenient breakfast choices.

Weetabix is the largest breakfast cereal brand in the United Kingdom and has a global footprint spanning Asia, Europe, the Middle East, North America and Africa. Its family of brands includes Weetabix, Alpen, Ready-brek, Weetos, Oatibix and Alpen cereal bars. Weetabix products are exported to 87 countries in Asia (including China), Europe and the Middle East.

The creation of further production capability in Burton Latimer and Corby by 2018 will allow Weetabix to match consumer demand for its popular breakfast cereals. The launch of Weetabix Protein added £7 million to sales in 2016, and was the biggest new cereal launch in the category.

Giles Turrell, chief executive of Weetabix Food Company, says: “We’ve consistently bucked the market, through our innovation and focus on nutritionally strong products that taste great. We have been successful in increasing our sales of brands such as Weetabix and Alpen, with consumers trusting us to deliver best in class nutrition and taste.”

Alongside cereals, Weetabix runs a thriving breakfast drinks business, Weetabix On the Go, which has grown rapidly, recently selling its 18 millionth bottle. As a standalone brand it would now be in the top 20 breakfast brands having grown 70% in 2016.

Weetabix Food Company is reported to have been put up for sale by Bright Food, one of China’s largest food groups. Bright Food acquired 60% of Weetabix Food Company from private equity firm Lion Capital for £720 million in 2012.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements