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Arla Foods Ingredients to acquire Volac’s Whey Nutrition business
Spread the loveArla Foods Ingredients has reached an agreement to acquire Volac’s Whey Nutrition business. The UK-based Volac group specialises in turning whey into ingredients for sports nutrition, with by-...
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Norbev increases turnover by over 50% following £300,000 investment in skills development
Spread the loveBallymena -based soft drinks manufacturer, Norbev has increased its turnover by over 50 per cent following an investment of almost £300,000 in the up-skilling of its staff. Founded...
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The next generation of on premise consumers: how to win Ireland’s Gen Z spend
Spread the loveGen Z consumers are some of most frequent visitors to Ireland’s pubs, bars and restaurants. However, younger adults have been more affected by the cost-of-living crisis than older...
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Glanbia to expand its Nutritional Solutions business with $300 million acquisition
Spread the loveGlanbia plc, the Better Nutrition company, has agreed to acquire US-based Flavor Producers LLC for an initial consideration of $300 million plus deferred consideration. Flavor Producers is a leading...
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Booze brands remain on top in annual ranking of top 25 Irish brands
Spread the loveValued at EUR2.4 billion, Guinness remains the most valuable Irish brand for the third consecutive year, according to new data from Brand Finance, the world’s leading brand valuation consultancy. Guinness continues to...
Beer-Mixed Drinks
In many countries, beer mix drinks represent a major category for breweries. Growth is mainly driven by new products that provide novel interpretations and interesting taste experiences. WILD has developed some creative concept innovations for this sector – for clear and for cloudy beer mixes – in reaction to a move from the long-term popularity of clear drinks to consumers’ growing preference for cloudy varieties with juice content and a natural image. Even classic shandies are gaining new nuances. There is also a rising demand for varieties based on wheat beer.Innovative flavors bring fresh impetus to the entire sector. The young target group, in particular, for beer mix drinks is experimental and appreciates a variety of different flavors. The WILD portfolio includes classic varieties and exotic fruits alongside the so-called super fruits.
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