Aesop creates new pack for Ribena Light
October 17
10:40
2012
Design agency Aesop has created new packaging for Ribena Light, which has now rolled out nationally
Ribena Light, which replaces Ribena Really Light, is part of GlaxoSmithKline’s well-known juice drink family.
In a statement, Aesop said: “Its new livery is fresh and bright with strong appeal to its target audience of busy professional young women.”
Aesop’s redesign is part of its on-going work with GSK on the Ribena brand family, in close conjunction with GSK’s internal design team. In February the integrated marketing agency crafted new livery for Ribena Plus, GSK’s biggest drinks launch for 20 years
