FDBusiness.com

Brand and packaging design consultancy BOS has given cider brand Westons Old Rosie a new look

BOS was given a brief to amplify existing assets and create personality around the brand.

In a statement, it said: “‘Old Rosie’ is well known to cider and ale drinkers alike and would normally feature on the pull pump next to two ales in a public house, so it was imperative that the new design could compete with iconic ale brands.

“This re-brand was also a great opportunity for Westons to really take ownership of this third pump.

“Hence the new look for ‘Old Rosie’.  Bringing ‘Old Rosie’ the steam roller to life and putting her into a stronger “countryside” scene has given the brand an identity and provenance that makes it a ‘must stock’ for any discerning pub.”

Ian Lewis, head of marketing at Westons added: “Old Rosie is a traditional cloudy cider that was named after Westons Cider’s much loved old 1921 Aveling and Porter steam roller, however the personality of a cider named after a steam engine was not coming through, so we embarked on a review of the Old Rosie packaging.

“What we have now is a range of Old Rosie bottles and pump clips bursting with personality that will appeal to both Old Rosie loyalists as well as real ale drinkers who also drink cider.”

Old Rosie was officially re-launched at the CAMRA Great British Beer festival at Olympia in August, with the exhibition stand also designed by BOS.