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C&C Group Rebrands its Business in Ireland

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C&C Group Rebrands its Business in Ireland

C&C Group Rebrands its Business in Ireland
August 11
09:39 2020
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C&C Group, a leading, vertically integrated premium drinks company which manufactures, markets and distributes branded beer, cider, wine, spirits, and soft drinks across the UK and Ireland, has rebranded its business in Ireland to combine its two main operating businesses, C&C Gleeson and Bulmers Limited, under the unified trading name of Bulmers Ireland. C&C Group’s objective is to better align its business units in Ireland under one corporate identity, which reflects the strength and standing of Bulmers, one of Ireland’s most iconic brands. The modernisation and simplification of the business model in Ireland will support C&C Group’s customer base and enhance its service.

As part of the investment in its digital capabilities, C&C Group has launched a new online ordering platform and customer portal system, Bulmers Direct, which customers can access from any digital device.

To support the wider hospitality industry in Ireland, C&C Group has launched the LOCAL app and website LOCAL connects customers with local food and drinks businesses by facilitating home deliveries, click-and-collect and on-premise table service. LOCAL aims to support pubs, clubs, restaurants and bars looking to offer delivery or collection services but currently have no technology solution. Transaction fees of 2% per order will be re-invested into LOCAL, with any excess income generated during 2020 being donated to healthcare charities across Ireland.

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