Dominique Reiniche of Coca-Cola Europe is New President of European Beverages Association
Dominique Reiniche, President of Coca-Cola Europe, has been elected president of UNESDA, the Union of European Beverages Associations, representing the non-alcoholic drinks industry in Europe. She succeeds Zein Abdalla, President of PepsiCo, and her tenure will run to May 2015.
She comments: “Our sector is a significant contributor to the European economy providing growth, jobs, tax contributions and added value throughout the supply chain. For example, a recent study estimates that the supply chain of Coca-Cola alone is worth about Eur30 billion in value added to the European economy and generates about 600.000 jobs. Estimated impacts are of course likely to be much higher for the sector as a whole.”
“We offer quality products that people enjoy and provide a wide variety of drinks, including no-sugar and reduced sugar, which now account for some 30% of the market in Europe.” She continues: “We have also shown that we act responsibly in the marketplace. The far-reaching commitments UNESDA members made to the EU Platform back in 2006 mean that for the past six years we have not advertised our products to children under 12 on TV, in print or online and have not offered them for sale in primary schools right across the EU27 – in line with our efforts not to undermine the role of parents as gatekeepers of children’s dietary choices.”
UNESDA, which gathers 12 corporate members and 24 National Associations, is based in Brussels and has been established for more than 50 years.
