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Kit Kat chocolate bars fitted with GPS for Nestlé competition

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Kit Kat chocolate bars fitted with GPS for Nestlé competition

Kit Kat chocolate bars fitted with GPS for Nestlé competition
September 18
11:20 2012

Nestlé has fitted its Kit Kat chocolate bars with GPS enabled devices to support its latest competition

The firm said that inside selected packs there will be a GPS enabled device. When the lucky winner pulls the tab inside the pack its delivery team will locate them within 24 hours and hand over a cheque for £10,000, according to Nestlé. Six winners will be selected.

The campaign involves Nestle chocolate bars Kit Kat 4 Finger, Kit Kat Chunky, Aero Peppermint and Yorkie Milk.

Secondary competition

Three thousand six-sheet posters have been fitted with NFC and QR touchpoints that will direct smartphones to a mobile landing page.

The landing page offers the chance to enter a secondary competition with an on-pack code via Facebook, and informs people how many of the original six GPS-fitted bars are left. There are six prizes to be won.

 


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