FDBusiness.com

Malibu launches Blue Hawaiian in new lightweight pouch

 Breaking News
  • Diageo to Acquire British Distillery Spread the loveDiageo announces it has reached agreement to acquire Herefordshire-based Chase Distillery, the owner of Chase GB Gin and the award-winning Chase Original Potato Vodka. Founded in 2008 by...
  • Tate & Lyle to Expand Tapioca Production Spread the loveTate & Lyle, a leading global provider of food and beverage ingredients and solutions, is to acquire an 85% shareholding in Chaodee Modified Starch Co, a well-established tapioca...
  • Coca-Cola European Partners to acquire Coca-Cola Amatil Spread the loveCoca-Cola European Partners, the world’s largest Coke bottler based on revenue, has agreed to acquire Coca-Cola Amatil, one of the largest bottlers and distributors of ready-to-drink beverages and...
  • Treatt Partners With Siemens to Power Digitalisation at New Global Headquarters Spread the loveTreatt, an ingredients manufacturer and solutions provider to the global flavour, fragrance and consumer goods markets, has partnered with Siemens Digital Industries (DI) to build a world class...
  • Diageo Introduces ‘Guinness 0.0’ Spread the loveDiageo has launched Guinness 0.0, a new non-alcoholic beer from the brewers at St James’s Gate in Dublin that boasts the same beautifully smooth taste, perfectly balanced flavour...

Malibu launches Blue Hawaiian in new lightweight pouch

Malibu launches Blue Hawaiian in new lightweight pouch
October 17
10:52 2012
Spread the love

Malibu has added a new variant to its range of pre-mixed cocktails, which will be packaged in pouches

Blue Hawaiian is a mix of Malibu, pineapple and cherry. The lightweight pouch incorporates a built-in tap and a carry handle.

The one litre pouch goes into Asda stores this month, priced £12.99.

Patrick Venning, marketing director at the brand’s owner Pernod Ricard UK, said: “The new Blue Hawaiian pouch offers Malibu shoppers the convenience, innovation and ‘newness’ that we know they seek from the ready-to-serve category, and provides an eye-catching, easy-to-use format that they can take straight to their social occasions.”


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements