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Mr Kipling to Introduce an Indulgent Cake Bite Range

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Mr Kipling to Introduce an Indulgent Cake Bite Range

Mr Kipling to Introduce an Indulgent Cake Bite Range
April 04
10:10 2017

UK convenience foods group Premier Foods is launching a new range of indulgent cakes bites – Mr Kipling’s Delectable Delights. Nibbles and bites is currently experiencing growth of 19%[1] and by entering the sector for the first time, Mr Kipling is perfectly placed to bring new shoppers and help grow the category further with its popularity.

The new range, which includes a variety of more sophisticated, indulgent flavours, such as Salted Caramel and Lemon & Ginger, will be available in a pack of three, perfect for on-the-go shoppers and a 12 pack sharing platter.

Karmel Maletta, Innovation Controller at Premier Foods, comments: “Within the cake category, we’re seeing significant growth of the more indulgent products [2] and we expect the new delights to drive this growth further. Our new range offers customers a high quality indulgent product. The new bites have been individually hand decorated with two layers of chocolate icing onto sponge bases, giving the bites a superior quality.”

The new Mr Kipling Delectable Delights range is available in a variety of flavours and will be supported with in-store activation.


[1] IRI: 2016 growth YOY
[2] IRI: 2016 growth YOY

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