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Nestle Expands Special.T in Europe

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Nestle Expands Special.T in Europe

Nestle Expands Special.T in Europe
September 07
10:47 2012
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Nestle is rolling out its Special.T machine to five new countries in Europe. The premium-portioned beverage system offers a choice of 25 fine teas sourced from the top 1% of the world’s tea farms.

Nestle is launching the machine in Austria, Belgium, the Netherlands, Luxembourg and Germanyfollowing successful launches in France and Switzerland. It is the company’s third major innovation in capsule beverage systems, building on the successes of Nespresso and Nescafe Dolce Gusto.

Special.T has an exclusive online sales model that draws on Nestle’s experience in other e-commerce ventures such as Nespresso, strengthening the company’s position as one of the world’s leading e-businesses.

“Special.T is the latest example of how we are driving the growth of our business inEuropethrough innovation,” says Pascal Lebailly, Nestle’s head of Special.T. “It reflects the capability of our research and development to integrate products and systems in such a way as to offer consumers a complete service. This is not simply about sourcing the finest quality tea leaves; it is about providing the optimum conditions to create the perfect cup.”

Special.T works in a similar way to Nestle’s other capsule beverage systems. Consumers first select a capsule containing black, green, blue, white, flavoured, or organic herbal tea leaves and insert it into the machine. The machine identifies the tea variety and then adjusts the water temperature and brewing time accordingly.

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