Nestle Strengthens Leadership in Emerging Markets With New Factory
Nestle is strengthening its leadership in emerging markets by starting construction of a new $200 million factory in Indonesia. The new factory in Karawang, West Java, is due to begin production in early 2013.
It will produce Cerelac infant cereals, Milo chocolate malt drinks and, eventually, Dancow milk powder. The new Nestle factory will help satisfy Indonesian consumers’ increasing demand for nutritious, branded products at affordable prices.
“Our decision to invest $200 million in Karawang is consistent with the growth in demand and our confidence in the rapidly developing economy ofIndonesia,” explains Arshad Chaudhry, president director of Nestle Indonesia. “We are very optimistic about the growth opportunities inIndonesia. It has a large, progressive population and the economic environment is very conducive for growth.”
The Karawang factory, Nestle’s fourth factory in Indonesia, will also benefit the community by creating jobs for over 600 people.
