Refresco expands in North America

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Refresco expands in North America

Refresco expands in North America
April 08
11:20 2024
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Refresco, the global independent beverage solutions provider for global, national, and emerging (GNE) brands and retailers in Europe, North America, and Australia, has completed the acquisition of VBC Bottling Company. VBC, a family-owned contract manufacturer of premium beverages, is strategically located in Modesto, California. The acquisition of VBC Bottling Company complements Refresco’s footprint and capabilities in North America, and further strengthens its ability to provide beverage solutions to branded customers.

Refresco CEO, Hans Roelofs, commented: “Acquiring VBC is another step in executing our proven Buy & Build strategy. The company’s strong customer base, strategically located facility, and warehousing capacity further strengthens our footprint in North America. Additional canning capacity along the West Coast improves our ability to service all our contract manufacturing customers.”

Brad Goist, Chief Operating Officer at Refresco North America, said: “This acquisition is a step forward towards Refresco’s vision of ‘Our drinks on every table.’ We will integrate VBC Bottling Company into our operations to better serve our customers and support their growth goals in the various categories where capacity is needed. I look forward to welcoming the more than 180 employees to the Refresco team and seeing what successes we accomplish together as a team and in the years to come.”

Refresco is headquartered in Rotterdam, the Netherlands. and has more than 14,500 employees.

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