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Guinness Launches New Global Advert For Arthur’s Day

    Guinness Launches New Global Advert For Arthur’s Day

Diageo, owners of Guinness, has unveiled a new global advert to launch the iconic beer brand’s annual Arthur’s Day celebrations. The new creative entitled ‘Paint The Town Black’ is being

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Premier Foods Launches £50 Million Marketing Push Behind Power Brands

    Premier Foods Launches £50 Million Marketing Push Behind Power Brands

Premier Foods has commenced a concerted programme of TV advertising as part of its strategy to double marketing spend to more than £50 million in 2012 to help restore growth.

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Coca-Cola Great Britain Falls Foul of Advertising Watchdog Over Vitaminwater

The UK Advertising Standards Authority has upheld complaints challenging whether a claim by Coca-Cola Great Britain that its Vitaminwater product was “nutritious” was misleading. The complaints concerned a poster advert

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UK Concern Over the Effects of Soft Drinks Advertising on Children

A YouGov SixthSense report into the UK drinks market has shown that 1 in 4 adults believe fizzy drinks contribute significantly to obesity, and 71% feel that soft drinks are

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