FDBusiness.com

1 in 4 Consumers Prepare and Consume Breakfast in Less than 5 Minutes per Day

 Breaking News
  • Year of Considerable Progress For Dairy Crest Dairy Crest, the UK dairy group, increased revenue by 10% to £456.8 million and adjusted profit before tax increased by 2.8% to £62.3 million for the year ended 31 March 2018, compared with the previous year. Dairy Crest’s Cheese & Functional Ingredients business increased revenue by 8.8% to £277.2 million while revenue at the Butters, [...]...
  • Edrington Unveils the New Home of The Macallan Edrington, the international premium spirits company, has revealed the new distillery and visitor experience for The Macallan brand. The new distillery and visitor experience is located on the stunning Easter Elchies estate in Scotland, which has been home to the leading luxury single malt since 1824. From humble beginnings, the brand has risen to become [...]...
  • Nestlé Strengthens its Research Capabilities in Switzerland Nestlé has announced changes that further strengthen its research and development operations, the largest of any food company worldwide. Nestlé will bring together its two scientific discovery units, the Nestlé Research Center and the Nestlé Institute of Health Sciences, to build one impactful organization, Nestlé Research. The combination of two world-renowned research facilities with highly [...]...
  • Algaia Receives €4 Million Boost Algaia, will accelerate development and install a new specialty seaweed extract production unit at its Lannilis (Brittany-France) manufacturing facility dedicated to specialty algae extracts. The company’s main shareholder, Maabarot Products, has injected an additional €4 million in equity to support further expansion of the production facility and innovation center located in Saint-Lo (Normandy-France). Algaia works with local [...]...
  • Smarter Factories – Safer Working In food produce environments and packhouses, the benefits of automation when it comes to workforce health and safety are uncontended. From eliminating arduous and repetitive tasks to working uninterrupted within inhospitable chilled settings, robots are most certainly the future. Case loading specialist Brillopak and industrial automation pioneer Omron explore how smart robots, hardware and software can [...]...

1 in 4 Consumers Prepare and Consume Breakfast in Less than 5 Minutes per Day

1 in 4 Consumers Prepare and Consume Breakfast in Less than 5 Minutes per Day
February 13
09:53 2018

DSM, the global health, nutrition and materials company, has published the first part of a new report in its Global Insight Series, focused on breakfast habits and behavior in Europe and the US. The report, drawn from a survey conducted in seven countries, shows that breakfast is a meal under pressure. Around a quarter of respondents say they spend just five minutes to prepare and consume breakfast each week day. Even so, an overwhelming majority of consumers say they want this meal to be a healthy one.

DSM’s survey, conducted in October 2017 with 3,500 consumers in the US, UK, Germany, the Netherlands, Sweden, Spain, and France, shows that 76% of consumers are conscious of their health and that this has an impact on the foods they choose at breakfast. Furthermore, consumers say they prefer healthy to cheap foods (69% of respondents), and, perhaps surprisingly, healthy to tasty foods (65%).

“We have all heard the maxim ‘Breakfast is the most important meal of the day,’ but we wanted to find out just how many people are making breakfast a priority, and to what degree consumers are reaching for a healthy meal in the morning,” says Carin Gerzon, Global Head of Marketing Communications for DSM Food Specialties. “The results of this survey show that despite busy schedules, consumers are increasingly interested in making healthier choices—and looking to the ingredients in their food as an indication of both health and quality.”

More than half of survey respondents (59%) say they are reading food labels more often today than they did five years ago, and 56% look first to the ingredients list on the package, ahead of the nutritional information. In addition, some 54% of respondents say they are looking for more natural solutions when buying breakfast products. DSM provides food and beverage manufacturers with food ingredients that enable healthier, better-tasting, more affordable, and more sustainable food options for consumers.

DSM’s consumer insights inspire food and beverage product development, and shape the company’s own innovation pipeline. To this end, DSM has also asked a panel of international kids – the next generation of grocery store shoppers – what they like to eat for breakfast and what they think is a healthy start to the day. When asked to rate themselves on a scale of 1 to 10 for healthiness, the kids rated themselves an average of 7 out of 10.

I think I’m a seven-and-a-half [out of ten] because sometimes I like bad food, but I also like strawberries and blueberries,” said Sophie, age 11.

I think [I’m a] seven because sometimes I do eat healthy, and other times I don’t, but I make sure that I’m active a lot,” said Stephen, age 13.

Part one of the breakfast insights report and the kids panel video are both available on DSM’s website. Part two of the report is due out in mid-February.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 1, 2018Gluten Free Expo Slovakia
  • June 3, 2018Vinoble
  • June 4, 20188th WSO World Congress on Stevia Tasteful 2018
  • June 17, 2018The Excellence of Italian Food and Wine (Bellavita Expo)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements